Easy Tips To Increase Your App Downloads | CandidRoot Solutions
Tips To Increase App Downloads
There are N number of apps
for both android and IOS available in
the stores and that is why big challenges for app marketers to get new users
for their apps.
Most of the users already
use their favorite mobile apps so they don’t have excitement to try new
apps.
As per survey held in the
US users install 3 new apps every month and that is very low compared to new
additions of mobile apps in apps stores but there are few methods which will
help to encourage users to download new apps.
Let’s check some tips to
increase app downloads.
Always Track ASO (App Store Optimization)
First
of all just get details about ASO, It is one kind of process to improve
visibility of your mobile apps in apps store by optimizing each Meta element i.e.
App Title, App Description, Key-words, Screen-shots etc.
This will create apps more visible in the list and easily discovered So ultimately users can find the app in store and the number of downloads of mobile will increase naturally.
Nowadays ASO is becoming more and more popular but still it is not used by many app development companies or app developers but ASO is providing a very cost effective technique to increase app downloads.
Encourage Your Users to Rate & Review your App
Another best way to increase downloads is by getting more positive reviews from users and that will boost app ranking as well as users will download your app if it has a good reputation.
New users will always check other user’s reviews before downloading apps so if you have some bad reviews or low reviews and ranking then your app download rate is very low.
In both Google Play
store and app store there is an algorithm to take reviews and ratings into
account in order to provide rank to your app. If there are multiple negative
rankings, an app rank will go down. On the other way if there are multiple
positive rankings then your app will be at the top of the search results.
You can encourage
user reviews by sending push-notifications by certain intervals of app sessions
and you need to take care of by sending too many push notifications and that
will irritate your user.
Inspire Your Users To Make Referrals
Referrals are another
best way to show your app standards, trust, quality and relevance which will
help you to increase your app downloads. This will be viral marketing of your
app and it works without spending budget for marketing activity and you can give
some benefits or bonus by referring apps to their friends.
I.e. Banking or
Wallet apps offer exciting benefits of cash back to referral users or
Transportation apps, You can provide some coupons or free credits while
referring to the app.
Make Investment For Quality Content
Content is King and
you can create attentive and relevant content for your app to attract more
users. You can create quality content by creating an online blog or articles,
Video of Features, Press releases or infographics depends on your audience
segment.
For Example: Banking apps, You can create video for demonstration of functionality, plentiful visuals and UI to attract users.
Ensure your app is Bug Free/Crash Free
It frustrates the users if it frequently crashes or bugs. Once a user faces any problem then they will either submit a bad review or simply uninstall the app. If a user will submit any issue in your app then you have to respond quickly and your developer must fix the issue quickly to prevent crashes and your app will be neat and without any issue.
More effective way is
to take a proactive approach - Your app should be go with strong testing by
developers to identify all major bugs and resolve it before going to live with
the app and available to the public.
Conclusion
If
your app is great and well-designed with useful features but if you will not
apply enough efforts to promote in the market, No one will download it so
app promotion is must to get more number of downloads.
This blog is with
many tips to achieve more download rates. If you have any doubt, You can always
ask for assistance from an experienced Mobile Application
Development Company.
We hope
that this blog provided the right information as you required. If you have any
query you can always mention in blog comments or contact us by email info@candidroot.com or Simply fill up Contact us.
Tips to increase app downloads, mobile
application development, bug free apps, rate and review of app, android, IOS,
app store, Google play store
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